Concept
Happy@Home is ideally suited as shop-in-shop concept. The collection consists out of timeless living ranges and seating for a very accessible price. The furniture and materials are so in tune with one another, but also with other (Habufa) brands. Most furniture is available in different sizes, colors and versions so that the consumer can always find something that fits in their interior.
Positioning
Style and price make the Happy@Home collection interesting for a very wide audience. The furniture is modern but not too trendy. The very favorable price/quality ratio in combination with the timeless look of the furniture makes the consumer enjoy their furniture for a long time.
Assortment
All Happy@Home furniture is designed in-house, mainly using natural materials such as wood, leather and fabric. The assortment seating and living ranges can be completed with accessories from Habufa’s COCO maison collection.
The implementation of Happy@Home started the end of 2011. There are now around 50 stores in the Netherlands and Belgium.
For more information about Happy@Home, please visit www.happyathome.nl